Doodle4google5/3/2023 ![]() This plan was outlined in a 400-slide PowerPoint presentation, said by those who created or have seen it to still have influence on current business plans by Google. Together, Rosenblatt and Mohan devised a plan to orient DoubleClick towards being a company vested upon advertising exchange, core ad technology situations, and an extensive ad network. ![]() Rosenblatt accepted this offer and also enlisted Mohan after he acquired his MBA in 2005, under Mohan's conditions that he would stay in California. Hellman & Friedman requested that longtime executive David Rosenblatt become CEO of DoubleClick in the wake of the company's partition. The merger was de facto annulled by Hellman & Friedman, who acquired DoubleClick and split off Abacus Direct from it. While he was at Stanford, DoubleClick began to face serious issues stemming from its acquisition of Abacus Direct in 1999. In 2003, he returned to Stanford to pursue his MBA. He became the vice president of business operations. In the next several years, he gradually became more involved in central business affairs within the company, with DoubleClick relying on him for cutting costs in the wake of the burst of the dot-com bubble. Mohan moved from California to the company's headquarters in New York. ![]() In 1997, Net Gravity was acquired by DoubleClick. In 1997, he joined a startup called Net Gravity, becoming a key figure in the company's operations and greatly expanding its prominence. ![]() Career Accenture and Net GravityĪfter graduation, Mohan worked at Accenture, then owned by Arthur Andersen. He attended Stanford University, graduating in 1996 with a degree in electrical engineering. At some point between then and the 1990s, Mohan moved back to the United States and by the time he was involved with YouTube, he was an American citizen. He grew up in the U.S state of Michigan, as well as in Florida, before briefly spending a few more years in India during high school at St. Neal Mohan was born in 1973 in Lafayette, Indiana. He succeeded Susan Wojcicki on February 16, 2023. Neal Mohan (born 1973) is an Indian-American business executive, who is the fourth and current CEO of YouTube.
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